The new coveted fashion spot in town

The fifty-year old fashion house opens its new head quarters in the heart of Geneva.
From now on, there is nothing more stylish than this lakeside atelier, decorated with blush ceilings and candid white mouldings as a destination for fashion addicts.
The multi-concept space defines many distinctive functions: the showroom, featuring collections and dedicating a large room for fitting and mannequin displays, the lounge bar especially conceived to host glamorous tea and champagne breaks, the press office that will handle most of the international relationships, and the corporate offices where strategic decisions will be discussed by the new Board of Directors.
Last but not least, the style office will be finally a haven where the designer will retire and design her collections.
The atmosphere is light and feminine without being too girly: the new upcoming flagship store template and concept have been recreated to enhance the brand’s staples and exude that sophistication we all know about Alessandra and her world.
Thanks to her multifaceted fashion background, international connections and long term relations, the businesswoman will open her new space to friends and journalists, will host style lectures and conferences and will display her work through different interactive events.
To spice up the city fashion scene, she will also invite different designers to present capsule collections and introduce new trends through bespoke events.